So, you want to start an online business. What do you expect will happen when you “go live” with your brand new web site (or web sites)? Do you believe hordes of people will batter at your virtual doors, snatching up your products left and right? Do you think that once you “become an online business owner,” you can simply sit back and watch the money pour in? If you do, you’ve fallen for the online business myths.
Owning a successful online business is not as easy as signing up for an affiliate program and collecting payments from eager buyers. This is one of the most destructive myths out there on the Internet. Thousands of people are suckered into throwing money down the black hole of scam-dom, lured by the promise of easy profit. Here are a few of the most common myths you should avoid:
Myth #1: Everyone with an online business is living on easy street. Nope. The only successful online businesses are run by folks who’ve put a lot of time and effort into researching and building their businesses—even those who run affiliate programs. Online businesses are just as likely to fail as brick-and-mortar businesses.
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Myth #2: You will start making money immediately with an online business. Wrong again! It takes time to start turning a profit. You have to build a customer base and market your tail off. This doesn’t mean you have to throw thousands of dollars into expansive hit-or-miss marketing campaigns. But it does mean you have to get the word out. There are many creative, inexpensive, and sometimes even free methods to marketing an online business—but it does take time. Expect to spend at least a year in development stage, and hold on to your day job for a while.
Myth #3: There is one magic marketing method that works for all online businesses. Unfortunately, no one has yet been successful in bottling and selling online business success. There is no one way to go about achieving success. Engaging in a process of trial and error is the only way to find out what works best for your online business—and that takes time, not money. So don’t fork over hundreds of dollars to anyone who promises you instant success!
Myth #4: Once your online business is established, it becomes an automatic money machine. Not true. The good news is, you will be able to reduce the amount of work you must put in to your online business once you’ve stabilized—but you can never just sit back and watch your riches grow. An online business is work, just like a real job. However, it does get easier over time.
You can be successful with an online business, as long as you’re willing to ignore the myths and work for your success. Like any business, you will get out of it what you put into it. I wish you much success!
About the Author:
Drazga owns and operates dozens of profitable websites from her Anthem home, and produces events teaching people how to do the same. Her next event, the Internet Business Butt Camp, is February 25th in Phoenix. Get details at www.ButtCampAZ.com
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